Branding

/

Motion Design

Eurostar

(

3

)

/ About the project

In 2022 DesignStudio was tasked with creating a new brand and design system that celebrated Eurostar's merger with Thalys. Following the brand's new ethos 'Spark New' one of my main efforts was animating the Eurostar Spark, and showing it's many behaviours.

Led by David Moloney and Vitor Cervi, who had already done some stellar motion work, through the year I developed the motion principles and how the identity could come to life in motion, alongside the incredibly talented Eurostar design team.

The brand was launched in early 2023 resulting in extensive media coverage and was fully launched by the end of the year.

/ Credits

Client:

Eurostar

Team:

Julien Queyrane, David Moloney, Steph Wright, Sam Cornwall, Vitor Cervi, Cheryl Lee, Lucy Aebischer, Emily Jones, Natalie Bright

/ Year

2023

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