Branding
/
Motion Design
/
3D
Borussia Dortmund
(
4
)
/ About the project
The Borussia Dortmund team had undergone an incredible trajectory; from underdogs to challengers and were looking to evolve the BVB brand to be more current and relevant to new and old fans. We developed a visual language based off BVB's iconic 'Die Gelbe Wand' or 'Yellow Wall'.
The 34° angle of the stand became our 'angle of attack', informing everything from art direction, typography, graphic device and for me specifically, motion. Every motion asset was imbued with energy and agility, creating an arresting motion system that perfectly represented the team and its fans.
/ Credits
Client:
Borussia Dortmund
Team:
Vinay Mistry, Lorenzo Di Cola, Jon Orr, Sinead Kirby, Diane Dear, Matt Cox, Julian Poidevin, Charlie Keeper, Vitor Cervi, Connor Bannister, Jonathan Reed
/ Year
2023
OTHER
PROJECTS
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