WXV

World Rugby turned to DesignStudio to create the branding for a brand new kind of tournament inside of women's rugby. WXV is a new global women’s 15-a-side tournament set to revolutionise the international rugby landscape.

Building on the 'Team Powered' campaign from the previous year, we developed a high powered brand system with a core of energy running through its centre. Every aspect of the brand was given an opportunity to flex and move with dynamism,, creating a high octane and thrilling brand experience appropriate for the sport.